know me
A drop-out from my dad's refrigeration business, I took to advertising because a friend thought I wrote some real catchy lyrics and one-liners. A year's training at the Clarion College of Communication, Kolkata (owned by Bates Clarion) was an eye-opener. I understood that advertising was more than just one-liners... there's boozing, partying, womanising and bitching.
My first break came in December 1999 as an assistant copywriter at Pressman Advertising in Kolkata. Presently, I am at RK SWAMY BBDO Kolkata as Creative Director. I've had the opportunity to work on some large brands (Snickers, 7UP, TAFE Tractors, PC Chandra Jewellers,
La Opala, Orient Fans, Birla Tyres, Tata Motors, Nola Fastaurant, SRMB TMT), as well as for a number of PSU clients (Allahabad Bank, National Insurance, IBP Red, BSNL, UCO Bank, Mother Dairy, BHEL, Paradeep Phosphates). I was even lucky to pick few awards on the way. The journey has been long , but the fire in the belly is still young.