know me

A drop-out from my dad's refrigeration business, I took to advertising because a friend thought I wrote some real catchy lyrics and one-liners. A year's training at the Clarion College of Communication, Kolkata (owned by Bates Clarion) was an eye-opener. I understood that advertising was more than just one-liners... there's  boozing, partying, womanising and bitching.

My first break came in December 1999 as an assistant copywriter at Pressman Advertising in Kolkata. Presently, I am in RK SWAMY BBDO Kolkata working as the Brand Design Manager (equivalent to Creative Director - Copy, I think). I've worked on some decent brands (7UP, La Opala, Orient Fans, Wockhardt, Tata Motors, Nola Fastaurant, Heritage Realty), as well as for a number of PSU clients (Allahabad Bank, National Insurance, IBP Red, BSNL, UCO Bank, Mother Dairy, BHEL, Paradeep Phosphates). And what's more, I also picked few awards on the way. But the fire in the belly, it's still young.

The fact is, I love what I do. It's not work, but a hobby for me. My ambition... a chair at the Cannes. And, I am not trying hard for it. For I read somewhere, "For a good creative, never try too hard."